SEO (Search Engine Optimization) and SMM (Social Media Marketing) are an essential part of digital marketingand both are aimed to increase the traffic of a given website.
On-page SEO
Headings, URL structure, Page load time, Page Content, Internal linking and ALT text for images.
Off-page SEO
Backlinks, Social Media, Social Bookmarking, Review Websites.
Active SMM Promotion
Active promotion refers to the link addition of any website or brand to the social network.
Passive SMM Promotion
Promoting activities like status, blog, article, images or tweets on social media is called Passive SMM promotion, and user experience is considered to resolve problem or dissatisfaction so that brand quality can improve.